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LOGO DESIGN + BRAND IDENTITY + COLLATERAL
FREELANCING
Peaks & Pines Coffee Roasters is a new business in downtown Oshkosh, Wisconsin that will open in 2019. I designed them a new logo, business cards, t-shirts, stickers, coffee bag packaging, and a website. The new website is not live yet so the store does not currently work but you can view it here: peaksandpinescoffee.com
Packaging
Peaks & Pines Coffee Roasters sells specialty small-batch coffee beans. On each label is the name of the roast, what flavor notes to pay attention for, and the location of where the beans were grown.
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The names of the roasts all have the same outdoorsy, Pacific Northwest sound and feel.
Apparel
Peaks & Pines' slogan is "Elevate Your Cup." I designed shirts with the logo and the slogan.
Business Cards
No identity is complete without professional business cards. Many times, the first interaction a person has with a company is with their business cards, and it's important to make a strong first impression.
Website
When I started design work for Peaks & Pines, they already had a website. I designed the new one with the same content as the previous one, and updated the look to match the new logo and brand.
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This new website will be live in winter 2019, so keep an eye out! You will be able to buy coffee beans, stickers, t-shirts and more on the new online store.
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You can view the website before it launches here: peaksandpinescoffee.com
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